Executive Overview

Daily activation intelligence across Android, Apple and visual store signals

Executive Overview

LiveOps Intelligence

Monitor activations, campaigns, competitive signals and store changes across Apple App Store and Google Play. Organized by category, scored by severity, and tracked with daily freshness.

Android Keywords Apple Daily Sync Visual Evidence Freshness Center
View Freshness View Coverage Visual Events
Snapshot
System at a Glance
Key numbers across all monitoring pipelines
31/31
Android Keyword Categories
All strategic
87
Active Android Keywords
Hourly beat
61
Apple Apps Tracked
31/31 categories
47
Apple Signals Derived
Daily sync ON
27
Visual Collector Apps
Every 6h
295
Keyword Bank (BR)
87 enabled
4
Active Pipelines
Operational
Batch 4 pending save
Keyword Activation
Monitoring 3 automatic cycles
Intelligence
What LiveOps Detects
Competitive signals from public store data, organized and scored
C
Campaigns & Activations
Promotional banners, seasonal events, limited-time offers and partnership pushes visible on app store pages.
M
Metadata Changes
Version updates, release notes, description changes, screenshot refreshes, rating shifts and price adjustments.
K
Keyword Movements
Category-level keyword monitoring captures which apps appear for strategic search terms across 31 Brazilian market categories.
V
Visual Evidence
Screenshots of Google Play LiveOps events captured every 6 hours, providing image proof of competitor activations.
S
Signal Scoring
Raw changes are transformed into scored signals with severity levels, enabling alert prioritization and executive reporting.
F
Pipeline Freshness
Real-time health monitoring of all pipelines with FRESH/STALE/PAUSED status, ensuring data currency and reliability.
Pipelines
Store Channels
Four independent pipelines feeding the unified intelligence radar
Channel What It Does Frequency Status Limitation
Android Keyword Radar Searches 87 keywords on Google Play via native emulator, capturing ranking positions and LiveOps events Hourly ACTIVE Covers 31 strategic categories, not every keyword in the store
Android App Page Beat Visits 25 top app pages directly, capturing detailed metadata and events Every 6h ACTIVE Top 25 BR apps only, not all apps
Apple Web Signals Tracks 61 iOS apps via iTunes API: versions, ratings, descriptions, screenshots, release notes Daily (08:00 CEST) ACTIVE Web metadata only. No native In-App Events
Visual Collector Screenshots Google Play pages, capturing visual LiveOps banners and promotional content with image evidence Every 6h ACTIVE 27 apps / 5 verticals. Expansion to 31 categories planned
Coverage
What 31/31 Categories Means
31/31 Strategic Android keyword categories covered

LiveOps defines 31 strategic categories for the Brazilian app market: Finance, Shopping, Food & Delivery, Entertainment, Music, Social, Communication, Games, Sports, Travel, Health, Education, and 19 more.

The Android keyword radar covers all 31 with active hourly monitoring. Apple Web Signals covers all 31 with daily metadata tracking.

Transparency: This means the 31 strategic categories mapped by LiveOps are covered by the Android keyword radar. It does not mean every app in the Google Play Store is monitored. Coverage refers to the defined taxonomy, not the entirety of either store.
Apple
Apple Web Signals Scope
61 iOS apps 31/31 categories Daily recurring 47 signals

Apple Web Signals tracks metadata and signal changes for 61 tracked iOS apps across all 31 categories. Signals include version updates, description changes, rating shifts, screenshot updates, and promotional keywords.

Limitation: Apple Web Signals tracks metadata and signal changes for the tracked iOS app set. Native App Store In-App Events are not captured by this web pipeline. Capturing In-App Events requires a Mac + iPhone (outside current scope).
Visual
Visual Collector Scope
27 apps monitored 5 verticals Every 6 hours Expansion planned

The Visual Collector captures web-visible Google Play LiveOps evidence with screenshots every 6 hours. Events include promotional banners, seasonal campaigns, partnership offers and limited-time content.

Limitation: Visual Collector captures web-visible Google Play LiveOps evidence with screenshots. Current visual category coverage is narrower than keyword coverage and is planned to expand in batches (V1: +10 apps, V2: +10, V3: +12 — reaching 31/31 categories).
Operations
Current Operational Status
Keyword Beat: Hourly, 87 keywords App Page Beat: Every 6h, 25 apps Apple Daily Sync: 08:00 CEST Visual Collector: Every 6h, 27 apps Batch 4: Active, pending save Shards A-F: OFF intentionally
View live pipeline health →
Demo
How to Demo LiveOps in 3 Minutes
  1. Start here — show the Executive Overview with key numbers and pipeline status.
  2. Freshness Center — show that all pipelines are fresh, with last run times and operational health.
  3. Coverage Intelligence — show the 31-category matrix with Apple, Android, Keywords and Visual columns.
  4. Apple Signals — show 61 tracked apps, 47 signals, and daily recurring schedule.
  5. Visual Events — scroll through event cards with screenshots from real Google Play LiveOps.
  6. Close with transparency — explain what "31/31 categories" means, what is not covered yet, and the expansion roadmap.
Estimated demo time: 3 minutes. Adjust depth per audience. For technical audiences, also show /native and /native/events.
Roadmap
Next Steps
Save Batch 4
Commit 87-keyword configuration after 3 clean automatic hourly cycles complete.
Monitor Apple Daily Sync
Verify first automatic Apple daily sync after 08:00 CEST tomorrow.
Visual Collector Expansion V1
Add 10 apps covering 7 new categories (Travel, Food, Dating, Education, Health, Events, Sports). Requires approval.
Batch 5 Keywords
22 remaining keywords. Not activated yet. Requires explicit approval after Batch 4 validates.
Trust
Transparency
  • 31/31 strategic categories mapped — not 100% of either store, but 100% of the defined strategic taxonomy for the Brazilian app market.
  • Apple monitors public metadata only. Native In-App Events require a Mac + iPhone (outside current scope).
  • Visual Collector covers 5 verticals with image evidence. Expansion to all 31 categories planned in 3 batches.
  • Keyword Batch 4 (20 keywords) is active but pending final save after 3 clean automatic cycles.
  • Shards A-F are intentionally OFF. These are reserved for medium/low frequency keywords in future phases.
  • This page is read-only. No data collection is triggered from here.